Thursday, February 10, 2011

Johnny Weir Attends the Heart Truth’s Red Dress Collection 2011

Johnny Weir attends the Heart Truth’s Red Dress Collection 2011 during Mercedes-Benz fashion week at The Theatre at Lincoln Center on February 9, 2011 in New York City

Article from National Heart Lung and Blood Institute (part of the National Institutes of Health):

The Heart Truth® created and introduced The Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress reminds women of the need to protect their heart health and inspires them to take action. Each February since its launch, The Red Dress symbol has come to life on the runway with the support of the fashion industry and celebrity models at the Red Dress Collection Fashion Show.

On Wednesday, February 9, 2011, The Heart Truth will open Mercedes-Benz Fashion Week with its annual Red Dress Collection Fashion Show. As the runway lights shine on the generous participation of celebrities and designers, we will showcase the power of the Red Dress in encouraging women to protect their heart health. The Heart Truth's Red Dress Collection 2011 is presented by Diet Coke with national sponsor Swarovski and partners Bobbi Brown Cosmetics and AOL Inc.

The Red Dress Collection 2010 was presented by Diet Coke. National sponsors included Swarovski, Tylenol and St. Joseph Aspirin; and make-up partner Bobbi Brown Cosmetics.

Red Dress Collection Auction

For the third year in a row, a selection of dresses worn by celebrities in Red Dress Collection fashion shows will be available for the public to bid on at through a partnership with the Clothes Off Our Back Foundation. Proceeds will benefit the Foundation for the National Institutes of Health and will be used to further efforts related to women's heart health awareness and research.

Red Dress Collection Photos and Graphics

Photos and graphics related to the Red Dress Collection and The Heart Truth campaign are available in the Image Library. Press information about the Red Dress Collection 2011, as well as The Heart Truth's February activities, can be found in the Media Room.


Johnny attended this show, sitting prominently in the front row. Twitter was abuzz for some time after the show with tweets from show attendees who were excited to have met Johnny or were describing his outfit, along with excited fans describing his outfit or commenting on photos and news.

Johnny himself tweeted several times about the show and his preparations for it:

With Kristine Johnson and Brian Balthazar of CBS

A Front Row Seat for the Show
Johnny takes a minute to speak with Kristine Johnson and Brian Balthazar of CBS.

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